IoB and Advanced Analytics: the keys to digital marketing
Dec 27, 2023 16:53:53 GMT -11
Post by account_disabled on Dec 27, 2023 16:53:53 GMT -11
COVID-19 has accelerated digitalization by the equivalent of five years; a digitization that will have no turning back. Consumer habits, marked by this technological acceleration, have also completely changed. Given this paradigm, the IoB (Internet of Behavior) has become one of the trends that will undoubtedly mark the new year. The IoB is an evolution of the IoT (Internet of Things), the technology that connects any electronic device to the Internet and enables a wide variety of new data sources. The IoT gathers data and converts it into information that the IoB will transform into knowledge. The IoB could be seen as a combination of three fields: technology, data analytics and behavioral science . This technology will be able to interconnect our data with our decision making, so, for companies, it will open a new window through which to provide value to consumers based on data.
In this context, advanced analytics takes on special relevance, as it is capable of improving our decision-making, automating processes and achieving greater efficiency. Therefore, it will be important for Phone Number List companies to surround themselves with partners who are specialists in this matter if they want to face the challenges that the new year poses, such as the digital marketing agency and consultancy Smartup , which increases its commitment to the IOB and Advanced Analytics as strategies to help their clients with the generation of qualified leads, conversion rates, precise knowledge about users and decision making based on data analytics, among others. In the words of its co-founder, Iván Palomera, “technology is consolidated as a flexible and adaptable growth tool to the situation of each brand in uncertain times; The growing demand for IOB responds to the fact that it delves into the behavior of prospects, leads or clients and the user/company relationship , which we are incorporating little by little.
For its part, with Advanced Analytics, the performance and success of marketing initiatives is precisely known.” Iván Palomera and David Ruiz, from Smartup 2 Thanks to this commitment, the agency, with a presence in Spain and Mexico, has grown at ratios of between 10% and 20% in both countries during the last period of 2020, taking a great leap in attracting new highly relevant clients. in Spain, while in Mexico it has stood out for its strength and increased presence in the market. User experience, business differentiation in 2021 Among the consumer habits of society that have occurred in recent years, we observe that consumers have become more demanding than ever with brands, and that, far from expecting a degree of satisfaction in their purchases, today they demand experiences that generate emotions in them and become a way of differentiating the company from its competition. When it comes to reaching consumers, the role of omnichannel is essential to generate on and off user experiences and the automation of processes with Inbound Marketing and Account Based Marketing (ABM) to obtain an excellent impact on lead generation and its commercial link.
In this context, advanced analytics takes on special relevance, as it is capable of improving our decision-making, automating processes and achieving greater efficiency. Therefore, it will be important for Phone Number List companies to surround themselves with partners who are specialists in this matter if they want to face the challenges that the new year poses, such as the digital marketing agency and consultancy Smartup , which increases its commitment to the IOB and Advanced Analytics as strategies to help their clients with the generation of qualified leads, conversion rates, precise knowledge about users and decision making based on data analytics, among others. In the words of its co-founder, Iván Palomera, “technology is consolidated as a flexible and adaptable growth tool to the situation of each brand in uncertain times; The growing demand for IOB responds to the fact that it delves into the behavior of prospects, leads or clients and the user/company relationship , which we are incorporating little by little.
For its part, with Advanced Analytics, the performance and success of marketing initiatives is precisely known.” Iván Palomera and David Ruiz, from Smartup 2 Thanks to this commitment, the agency, with a presence in Spain and Mexico, has grown at ratios of between 10% and 20% in both countries during the last period of 2020, taking a great leap in attracting new highly relevant clients. in Spain, while in Mexico it has stood out for its strength and increased presence in the market. User experience, business differentiation in 2021 Among the consumer habits of society that have occurred in recent years, we observe that consumers have become more demanding than ever with brands, and that, far from expecting a degree of satisfaction in their purchases, today they demand experiences that generate emotions in them and become a way of differentiating the company from its competition. When it comes to reaching consumers, the role of omnichannel is essential to generate on and off user experiences and the automation of processes with Inbound Marketing and Account Based Marketing (ABM) to obtain an excellent impact on lead generation and its commercial link.